#projectmanagement
#projectmanagement
#projectmanagement
#designstrategy
#designstrategy
#designstrategy
#research
#research
#research
Pulse : Connect through music
Pulse : Connect through music
Pulse : Connect through music
Pulse : Connect through music
Pulse : Connect through music
Pulse : Connect through music
Diving into the strategy and business part of design process. Utilizing competitive analysis to find a blue ocean along with contextual enquiry and strategy ,presenting you Pulse.
Diving into the strategy and business part of design process. Utilizing competitive analysis to find a blue ocean along with contextual enquiry and strategy ,presenting you Pulse.
Diving into the strategy and business part of design process. Utilizing competitive analysis to find a blue ocean along with contextual enquiry and strategy ,presenting you Pulse.
Diving into the strategy and business part of design process. Utilizing competitive analysis to find a blue ocean along with contextual enquiry and strategy ,presenting you Pulse.
Diving into the strategy and business part of design process. Utilizing competitive analysis to find a blue ocean along with contextual enquiry and strategy ,presenting you Pulse.
Diving into the strategy and business part of design process. Utilizing competitive analysis to find a blue ocean along with contextual enquiry and strategy ,presenting you Pulse.
3 Months
Timeline
Project Manager
Role
3 Months
Timeline
Project Manager
Role
Background
Background
Pulse redefines live music by connecting concertgoers through a dynamic social platform. Beyond event listings, it fosters real connections, enhancing the concert experience. With intuitive design, real-time chat, and profile verification, Pulse creates a safe, engaging space where music lovers unite, share, and make lasting memories.
Pulse redefines live music by connecting concertgoers through a dynamic social platform. Beyond event listings, it fosters real connections, enhancing the concert experience. With intuitive design, real-time chat, and profile verification, Pulse creates a safe, engaging space where music lovers unite, share, and make lasting memories.
Executive Summary
Executive Summary
1
Challenge
In today’s vibrant live music market, over 100 million people gather annually at concerts and festivals in the United States. With this, one main challenge stands out more than the rest: connecting with new people. Traditional social platforms fail to address the nuances of the concert environment, often leaving attendees feeling isolated among the crowd. Pulse stands out by targeting this gap, offering a space where mutual concert goers can meet and share their passions. This creates a more engaging and fulfilling experience.
1
Challenge
In today’s vibrant live music market, over 100 million people gather annually at concerts and festivals in the United States. With this, one main challenge stands out more than the rest: connecting with new people. Traditional social platforms fail to address the nuances of the concert environment, often leaving attendees feeling isolated among the crowd. Pulse stands out by targeting this gap, offering a space where mutual concert goers can meet and share their passions. This creates a more engaging and fulfilling experience.
1
Challenge
In today’s vibrant live music market, over 100 million people gather annually at concerts and festivals in the United States. With this, one main challenge stands out more than the rest: connecting with new people. Traditional social platforms fail to address the nuances of the concert environment, often leaving attendees feeling isolated among the crowd. Pulse stands out by targeting this gap, offering a space where mutual concert goers can meet and share their passions. This creates a more engaging and fulfilling experience.
2
Opportunity
The revenue from live music events in the USA in 2023 was $30.8 billion, with a substantial market share of $12.5 billion, underscoring the economic potential and scale of this industry. Pulse leverages a sophisticated algorithm to match users with like-minded individuals who share musical tastes and concert interests. This approach not only enhances individual experiences but also builds a community that values shared musical journeys.
2
Opportunity
The revenue from live music events in the USA in 2023 was $30.8 billion, with a substantial market share of $12.5 billion, underscoring the economic potential and scale of this industry. Pulse leverages a sophisticated algorithm to match users with like-minded individuals who share musical tastes and concert interests. This approach not only enhances individual experiences but also builds a community that values shared musical journeys.
2
Opportunity
The revenue from live music events in the USA in 2023 was $30.8 billion, with a substantial market share of $12.5 billion, underscoring the economic potential and scale of this industry. Pulse leverages a sophisticated algorithm to match users with like-minded individuals who share musical tastes and concert interests. This approach not only enhances individual experiences but also builds a community that values shared musical journeys.
3
Strategic Vision
Concerts are more than just events; they are vibrant gatherings where memories and bonds are formed. Pulse taps into this dynamic by providing a platform that not only lists events across all states but also personalizes the concert discovery process, ensuring that every user can find their musical niche. Our vision is for Pulse to become the leading platform synonymous with diversity and safety in the relationships people nurture and unravel through music.
3
Strategic Vision
Concerts are more than just events; they are vibrant gatherings where memories and bonds are formed. Pulse taps into this dynamic by providing a platform that not only lists events across all states but also personalizes the concert discovery process, ensuring that every user can find their musical niche. Our vision is for Pulse to become the leading platform synonymous with diversity and safety in the relationships people nurture and unravel through music.
3
Strategic Vision
Concerts are more than just events; they are vibrant gatherings where memories and bonds are formed. Pulse taps into this dynamic by providing a platform that not only lists events across all states but also personalizes the concert discovery process, ensuring that every user can find their musical niche. Our vision is for Pulse to become the leading platform synonymous with diversity and safety in the relationships people nurture and unravel through music.
Conclusion
This project was intensive and full of learnings , covering everything from SWOT analysis to crafting a Blue Ocean strategy. We built a Business Model Canvas, developed a financial model, and mapped out the future with phased evolution and forward-thinking.
